Having actually read it, I find I quite agree with what he says. I particularly like
“If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Seth Godin recently released a new eBook (pdf), KNOCK KNOCK, Seth Godinâ€™s Incomplete Guide to Building a Web Site That Works.
The book costs $9 and can be bought via PayPal. I’m glad that the pdf didn’t have any silly Digital Rights Management foolishness, unlike some eBooks that Amazon sell. The process was painless, the 42 pages were designed more like a presentation (few words, plenty of space) and were easily printed.
Thankfully, unlike most presentations the content was very well thought-out and packed a lot of punch – I read it over a slow breakfast on Sunday morning and picked up a number of ideas. If you’re looking for ways to improve your site’s marketing, take a look. If you wait until September then Seth will be releasing it for free on his blog under a Creative Commons license, but Â£5 or so really isn’t much and the text is definitely worthwhile. Thumbs up.
I feel a little guilty here, hence this plug. I read most of this book over coffee in Borders and didn’t think I’d need to read it again so I didn’t buy it. Free Prize Inside: The Next Big Marketing Idea is a good book, it just wasn’t aimed at me.
Seth Godin maintains his high quality writing – if you’re interested in how to introduce innovative ideas at work but you’re not sure what constitutes a ‘good idea’ or how you’d champion and market it then this book is for you. The book is an easy read, the text is easy going and there are plenty of diagrams to back-up the points. Thumbs up.
Read my book
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