Entrepreneurial Geekiness
Review: The Tipping Point (Malcolm Gladwell)
The Tipping Point is damned excellent. It’s a real easy read with lots of insights on how little things can make a big difference. In one case (p. 96) two pieces of medical literature were delivered to students educating them about the benefits of a tetanus shot. In the first case the final take-up rate was 3% of the students, in the second case the rate shot up to 28%.
The difference? The addition of a map and details of the opening times of the medical centre – no change at all to the medical content or wording of the literature.
He also talks about the ‘strength of weak ties’ (p. 54), something that has become increasingly important to me over the last 18 months as I have developed Mor Consulting.
The results are a little old (a 1974 study titled “Getting a Job”) but nonetheless relevant: 56% of people interviewed found their jobs through a personal connection, with another 18.8% using formal means and the remainder applying directly. Of those that used a personal connection, 16.7% saw that contact “often”, the remainder saw the contact “occasionally” or “rarely”. Most of these people found their jobs through friends-of-friends or casual acquaintances. It’s all about the networking…
The book is an easy read, certainly suitable for the commute and packed with interesting stories and studies. A definite Thumbs Up.
Eve launches TieTheKnotPictures.co.uk
Eve has officially launched her friendly wedding photography service – Tie The Knot Pictures:
Tie the Knot Pictures offers a fun and lively wedding photography service, guaranteed to capture all the best moments of your big day
I vouch not only for Eve’s professional and enthusiastic attitude, but also for the fun she brings to the job – she’s cool. And awww, if that isn’t Ed and Caroline on the front page. Good luck Eve!
How It Should Have Ended
Most excellent – go see the Star Wars Episode IV (that’s the original 1970s one) ‘alternative ending’. There’s also an alternative ending for The Matrix Revolutions (not bad, good critique) and Saving Private Ryan (a bit silly really). 5-15mb each, several minutes long.
WP-ContactForm
I’ve just added an About Me page with obligatory mindless comment. I’ve also added the excellent WP-ContactForm contact tool, also on the same page.
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