The screencast runs for 2 minutes and demos the main features of their app including Trends, Comparisons and how to drill-down into the source stories. The goal is to get more visitors to sign-up to a trial account.
I used Barclays and HSBC as my examples, given all the news recently there was a lot of information to work from and BrandWatch neatly pulls out the pertinent articles. I’ve also experimented with more backing music and a call-to-action at the video’s close.
If you need professional screencasting services, get in contact.