I feel a little guilty here, hence this plug. I read most of this book over coffee in Borders and didn’t think I’d need to read it again so I didn’t buy it. Free Prize Inside: The Next Big Marketing Idea is a good book, it just wasn’t aimed at me.
Seth Godin maintains his high quality writing – if you’re interested in how to introduce innovative ideas at work but you’re not sure what constitutes a ‘good idea’ or how you’d champion and market it then this book is for you. The book is an easy read, the text is easy going and there are plenty of diagrams to back-up the points. Thumbs up.