Etsy have come up with a cool toy – more fun to play with than useful though. The timemachine plays an interactive Flash animation of the most recent additions of hand-made goods on the site by its independent sellers.
The items fly past from most to least recently added, like you’re flying through a cloud of product. Moving the mouse changes where you fly and if you click on a product then a tag (like an airline luggage tag) appears with details. All very swish and it catches your eye. I’m not sure that it adds a lot of value to the site, though I guess they’ll get mentioned by other blogs – and since they’re not marketing themselves they’ll need this kind of coverage to get their word out.
Whilst it loads (it takes a few seconds) it reports that it is ‘charging the flux capacitor’. The geeks shall inherit the Earth!